I got into design out of curiosity. That turned into seven years of working on campaigns, brand systems, and marketing that had to actually perform.

I've worked in-house and freelance, across lifestyle, sports, personal care and e-commerce including Amazon. From large cross-functional teams to projects I owned completely.

What I find most interesting is when a design decision is also a strategic one. Not just what looks right, but what works for the audience, the channel, and the goal. I take briefs seriously and think before I start designing.

Working in marketing taught me to care about results, not just craft. I know what a brief is really asking for, and I know how to get there without losing the idea along the way.